Hardly a day goes by without another news headline of an employee in trouble for making defamatory comments on Facebook or Twitter.
But can you stop your employees from letting loose in the social media space?
Yes, to an extent.
A positive work environment goes a long way to limiting employees' defamatory comments posted on Facebook!
It's up to you to encourage a positive workplace environment, says the Labour Bulletin
By doing so, you'll be more likely to guarantee your employees' loyalty and they won't be tempted to bring disrepute to your company in the social media space.
But there will always be that one employee who doesn't think before posting his thoughts on Facebook.
That's why you need to institute a workplace communication policy, says FSP Business
But what if posting messages in the social media space is part of your employees' job description?
Implement a specific social media policy if posting messages in the social media space is part of your employees' job description!
You'll need to put in a bit more effort if you expect some of your employees to run a social media account on Facebook or Twitter on the company's behalf.
After all, anything they post will look like it came straight from your company!
In this case, you'll need to put together a specific social media policy.
Go through it will all your employees when they start working for you, so they know what you expect from them right from the start.
Then set aside time to train these employees on how you'd like them to get the company's message across through social media.
They'll be less likely to make mistakes if you've trained them on the company's overall tone and style, says FSP Business
Take the time to implement these policies today and you'll avoid seeing your own company's name linked to 'Facebook' in the headlines!