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Protect your company if 'Facebook' is part of your employee's job description!

by , 05 March 2013
Facebook's in the news again today - this time for a problematic initial public offering (IPO). That's rare, as most times the mainstream media mentions social media platforms like Facebook or Twitter, it's to point out how easy it is for employees to post something a bit too personal or downright defamatory comments in the social media space, which sometimes leads to court action. But what do you do if it's actually part of your employee's job description to post messages on Facebook on the company's behalf?

Hardly a day goes by without another news headline of an employee in trouble for making defamatory comments on Facebook or Twitter
 
But can you stop your employees from letting loose in the social media space?
 
Yes, to an extent. 
 
A positive work environment goes a long way to limiting employees' defamatory comments posted on Facebook!
 
It's up to you to encourage a positive workplace environment, says the Labour Bulletin
 
By doing so, you'll be more likely to guarantee your employees' loyalty and they won't be tempted to bring disrepute to your company in the social media space.
 
But there will always be that one employee who doesn't think before posting his thoughts on Facebook.
 
That's why you need to institute a workplace communication policy, says FSP Business
 
But what if posting messages in the social media space is part of your employees' job description?
 
Implement a specific social media policy if posting messages in the social media space is part of your employees' job description!
 
You'll need to put in a bit more effort if you expect some of your employees to run a social media account on Facebook or Twitter on the company's behalf.
 
After all, anything they post will look like it came straight from your company!
 
In this case, you'll need to put together a specific social media policy.
 
Go through it will all your employees when they start working for you, so they know what you expect from them right from the start.
 
Then set aside time to train these employees on how you'd like them to get the company's message across through social media
 
They'll be less likely to make mistakes if you've trained them on the company's overall tone and style, says FSP Business.
 
Take the time to implement these policies today and you'll avoid seeing your own company's name linked to 'Facebook' in the headlines!



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