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Three reasons job candidates reject job offers and how to make sure they don't reject yours

by , 29 January 2015
Oh no, you made a job offer and your top two candidates didn't accept it.

Why are these candidates rejecting you?

A recent study gives some insight on this. It found there are three reasons job candidates reject a job offer.

Read on to find out what there are so you can make sure top candidates don't reject you when you make them a job offer.


Here the three reasons job candidates reject job offers

 
Last year, the McQuaig Institute did a Talent Recruitment Survey and discovered why candidates reject an offer. Reasons include:
 
  1. Low salaries (38.75%);
 
  1. Accepting an offer from another company. Or a counter offer from a current employer; (28.73%) and
 
  1. Unclear duties (4.23 %.)
 
While the survey is from the States, these reasons apply to South African candidates too. This means you can use this information to make sure candidates don't reject your offer.
 
Here's how…
 
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Here's how to make sure job candidates don't reject your job offer

 
1. Pay competitive salaries
 
Job candidates are picky and know their worth. The good ones won't accept your offer if it's below market value.
 
So make sure your salaries are competitive before you even start the recruitment process.
 
In this article, experts behind the Practical Guide to Human Resources Management explain that one way to make sure you pay competitive salaries is to conduct market remuneration comparisons.
 
The guide says 'You can conduct your own research into market rates, research job advertisements in the media or buy a commercial remuneration survey,'.
 
2. Know what your competition pays
 
HR expert, KazimLadimeji says 'you need to know what the competition pays'. This includes the candidate's current employer who could make a counter offer or other companies.
 
Ladimeji advises you ask the candidate about the salary he experts before you negotiate.
 
He says, 'this will help you pitch your offer better and know how far you may need to go.'
 
3. Have a clear job description
 
Good candidates will reject your job offer if you don't make it clear what their role will be.
 
That's why we always stress the importance of having a job description before you start your recruitment drive. You also need to explain to the candidate during the interview what the job entails so he has a clear picture.
 
For everything you need to know about job descriptions, check out the Job Descriptions Toolbox.
 
There you have it: While you can't do much about counter offers, you can make sure you pay competitive salaries. And provide clear job responsibilities so candidates don't reject your job offer.
 
PS: Recommended Product: Recruitment: The Complete Guide. It gives you practical advice, tools, checklists and samples that cover every single step of recruitment.

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