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The importance of motivating employees, plus eight effective ways to do it

by , 25 July 2014
Quick question: Do you think it's important to motivate employees?

If your answer is a big 'no', this article is for you.

Keep reading to discover the importance of motivating employees, plus eight effective ways to do it so you can ensure your business continues to thrive.

Here's why it's important to motivate your employees

The answer to the question: 'Why is it so important to keep employees motivated?' is survival...

That's right.

Experts behind the Practical Guide to Human Resources Management say that motivating your employees is imperative to the survival of your business!

If your employees are motivated they'll:

  • Achieve goals;


  • Increase productivity;


  • Have a positive outlook;


  • Be loyal;


  • Create the power to change;


  • Build self-esteem and capability; and


  • Manage their own development and help others with theirs.

Now that you know the importance of motivating employees, let's take a look at how to go about motivating them…

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Use these eight ways to motivate your employees

In this article, Rachel Paterson, the Business Publisher at FSP Business recommends you use these tips to motivate your staff:

  1. Involve employees in problem solving and make them part of the solution.
  2. Treat employees as customers or potential customers and nurture the relationship.
  3. Treat people as individuals and not part of the herd. Each individual has different needs and aspirations that should be addressed, says Paterson.
  4. Offer possibilities and opportunities for growth and development.
  5. Offer flexible work arrangements (e.g. flexitime, work from home, salary structuring).
  6. Limit the number of rules, regulations and policies, and rather focus on a few core values and principles that will guide behaviour.
  7. Provide a clear sense of purpose and role clarity for each team and employee and feedback on their contribution.
  8. Regularly communicate in an open and transparent way.

You now know about the importance of motivating employees – use the tips we've provided to motivate your staff so your business can continue to thrive.

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