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Use these two tips to create a high-performance business culture

by , 27 June 2014
'Apple', 'Coca-Cola', 'Microsoft', 'Samsung', 'Intel', 'IBM', 'Google'...

These companies have become regular features in the lists of the best performing companies in the world.

In fact, late last year, a US consulting group Interbrand crowned consumer electronics giant Apple as the best-performing global brand in its 2013 ranking.

So how do these companies do it?

Well, being the best performing company requires hard work. It doesn't just happen and these companies have perfected that art.

The good news is your company can strive for what they've achieved. And it all starts with creating a high-performance business culture. Here are two tips to help you do just that.

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Create a high-performance business culture with these two tips

Business writer, Lee Polevoi defines business culture as the workplace environment you create for your employees (and yourself). It determines whether your employees are motivated or apathetic, productive or lazy, and committed or indifferent to outstanding customer service. It's directly related to your company's bottom line.

To create a high-performance business culture, Polevoi recommends you do the following:

Tip 1: Start with values

Regardless of the type of business you run, certain fundamental principles drive your behaviour — and, by extension, your employees behaviour.

According to Polevoi, honesty and integrity are part of the values equation.
Your values should dictate the type of people you employ. Finding workers who embrace your guiding principles sets the foundation for high performance. It also helps to inspire employees and keep them grounded in times of crisis.

Just remember that values only work if you abide by them and lead by example. You have to model the behaviour you want to see.

So talk to your employees and show how those values are linked to the decisions you make (who to hire, who to fire, who is worthy of recognition and reward, etc.).

This next tip is crucial. Don't overlook it.

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Tip 2: Envision the future

Do you remember why you started your small business? Do you have a strong sense of where to take it in the months and years to come?

Polevoi says the clearer your goals, the better you'll be able to share them with the people you charge with making it all happen – your employees.

A strong, well-articulated vision lends a sense of meaning to the work people do. After all, it's part of their future, too.

There you have it. Create a high-performance business culture with these two tips. And look out for our second installment where we'll give you more tips.

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