1. Companies will develop games for social media channels to transmit their message
This was well demonstrated by Deloitte, which developed badges as part of its Deloitte Leadership Academy. Employees who earned badges by, for example, completing various modules in the academy, could display these on Facebook, Twitter and the company intranet. Employees felt proud of their achievements and earning and displaying the badge made them feel good – and motivated them to achieve more.
2. The traditional CV is being replaced by employees' personal brands
When advertising a job, recruiters will no longer ask to be sent CVs from potential candidates.
They'll rather look at:
a) The top 10 search results from your name on Bing or Google;
b) The number of Twitter followers you have;
c) The size and quality of your LinkedIn following;
d) The number and quality of recommendations you have on LinkedIn; and
e) Your Klout score.
3. People will evaluate you in terms of your Klout score
This score ranks you according to how many people you reach in social media, how much they trust you and what topics they trust you on.
4. Personal branding will become a required skill
As stated above, the traditional CV will become a thing of the past and your personal brand will be responsible for getting you under the nose of the right recruiters. People with strong personal brands will get the job sooner than people with high IQs.
5. Recruiters will find you first before you go looking for a job
HR executives in charge of recruiting or sourcing talent must know how to use social media tools to their advantage because they'll need to source candidates for particular jobs before putting out ads.
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