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There are ten factors that motivate job-seekers to join a company! Use them to attract the perfect candidate

by , 18 November 2014
When you embark on a recruitment drive, your priority is to find someone who meets the requirements and is the right fit for your company.

What you need to realise is potential employees also just have certain priorities. Despite the tough economy, they're picky and aren't just settling for any company.

Wouldn't it be nice to get into their minds and find what they're looking for so you can use them to your advantage and have better success when recruiting?

Read on to discover the ten factors that motivate job-seekers to join a company.

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Revealed: Ten factors that motivate job-seekers to join a company

According to an HR Pulse report, a recent Quest Salary Survey & Staffing Trends 2014 found that factors motivating job-seekers to join a company include:
  1. Company reputation and brand;
  1. A positive working environment and being part of a team;
  1. Strong and effective leadership;
  1. Responsibility and taking ownership of one's own work;
  1. Fair pay;
  1. Employee benefits (such as contribution to medical aid / retirement plan or distribution of company shares amongst employees);
  1. Well communicated prospect of career growth – internally;
  1. Skills development and training;
  1. Flexible work hours; and
  1. Individualisation – being motivated to perform to the best of your abilities, taking onto account specific strengths, weaknesses, likes and dislikes.

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Before you recruit, it may be a good idea to look at these motivators and check if your company measures up

  • You can, for example, look at your company's brand. Look at how outsiders perceive you, how they talk about you on social media and if they would consider joining your company. If you find others see you in a negative light, change that and improve your reputation and brand.
  • Check your company culture and how everyone functions. Ask yourself if there's a positive environment and if employees feel like they belong and are part of a team.
  • Look at your leadership skills as well as those of your managers. It may be a good idea to ask your employees to answer questions about their managers' leadership style. This will help you see whether or not you have strong and effective leaders.
  • It may be a good idea to look at your remuneration policy to see whether or not you're paying competitive salaries or offer good employee benefits.
  • You can also look at the type of training you offer in your company. Ask yourself if it's beneficial and offers career growth to your employees.
If you don't look at these motivators to check if your company measures up, your competitors may beat you to it and attract the best candidates because they cater for what employees want.
Don't take that risk.

Now that you know what motivates job candidates to join a company, use this information to your advantage so you can have success when recruiting.
PS: For more information on recruitment, check out the Recruitment: The Complete Guide.

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